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Agency: Eleanor Creative
End Client: Schwower Automotive
Production: Cuemotion
Director: Andy Seiler
DP: Aaron Thomas
1st AC: Michael Feldbush
Grip: Trevor
This project marked one of our first collaborations with Eleanor Creative—and our very first car commercial. From the start, the goal was clear for ourselves: make a local spot feel as polished and cinematic as a national campaign. That meant extensive pre-production, dialing in car rigs, planning precise movements, and scouting routes that would allow us to capture clean, intentional reflections of the Capitol in the vehicle windows.
The process was a huge learning experience and a defining moment for our team. Every detail mattered, from safety and timing to how light played across the car’s surfaces while in motion. The time spent planning paid off, resulting in a commercial that elevated the brand and pushed our production capabilities forward. It set the tone for future work—and the results truly speak for themselves.