Eleanor Creative brought us on to help produce a commercial for John Henry’s built around a playful “breaking news” concept. The spot opens with a news anchor delivering urgent updates, only to cut to an older woman whose day—and home—are unraveling in real time. Just when everything seems to be going wrong, the John Henry’s crew shows up to save the day, bringing both humor and relief into the frame.

The shoot was fast, fun, and full of creative problem-solving. With a lot of moving parts and comedic timing to nail, we made adjustments on the fly and leaned into collaboration to keep the energy high. The result is a commercial that feels lively, sharp, and genuinely entertaining—and one we had a great time bringing to life.