This day with Eleanor Creative for Bluestem Health was a massive, carefully choreographed effort—a full :60 commercial captured in a single continuous take inside Pinnacle Bank Arena. With a large crew and a tight production window, every element had to work in perfect sync. We were constantly adjusting on the fly, refining the script, modifying movements, and coordinating multiple departments to keep the timing razor-sharp.

Pulling off a one-take spot meant precise timing of backdrops moving in and out, camera choreography that matched the pacing of the dialogue, and an actor who learned the entire second half of the script that very morning. Even with the day presenting its share of challenges, the team stayed focused and collaborative. After hours of rehearsals and fine-tuning, we landed the final take right when we needed it. The result is a piece we’re incredibly proud of.