For years and years people have been talking about the importance of video on social media platforms. And it’s not that we don’t agree with what’s being said, it’s simply that it’s time consuming to create. And we have other things to get done. Yet every day we think about how we “should” be posting more.
Some companies resort to hiring a full time “video person” because outside production can get expensive on a per project basis, and it seems more cost effective to go that route. However that is still costing around 50-60k plus employee taxes and benefits to do.
We think there’s a better solution for companies that desire to have more video content, but don’t have the time or skills to make it happen. And that’s a subscription to content.
Some Video Marketing Stats:
51% of marketing professionals worldwide name video as the type of content with the best ROI.
82% of Twitter users watch video content on Twitter
One-third of online activity is spent watching video.
87% of online marketers use video content.
A subscription to content is great for banner videos (hero) and are used without sound, and typically on the landing page of a companies website or specific link. They provide a depth and insight that a single image alone doesn’t do.
Every company is different in size, and has different needs for the content they want. For example some only want the RAW footage we film, others want us to actually cut the social spots themselves. So we made the subscription scale-able, to fit everyone’s needs. With that said, here are some numbers to get an idea.
Starting at $850/month, We will provide you with cinematic content for you to edit and post and use in perpetuity. This is great for the organization that knows how to edit on their own, but doesn’t have the time or gear to get the footage they need to post often. *Based on 8hrs/month of on location production.
$2k/month. This option let’s you sit back and relax, while we produce 2 completed spots a month for you to share on your social media platforms. We will deliver each spot in square/tall format (Instagram) and wide screen for YouTube and others. On top of each video, you will also be building a content bank from each one, to use the footage for future needs down the road.
5k/month. This option is for those companies and organizations that are serious about making a push on their social media platforms. We will provide you with 1 video a week to share, along with all associated broll and footage to build a massive organized logged bank of footage and interview to pull from in perpetuity.
CASE EXAMPLES OF SHORT EDITS
Here are some example videos from Union College. We produced a total of 45 videos for them to post and share on their social platforms. These are the first few they have made live.